About
Cammi Yang
Founder &
President
Kameron
Kicklighter
Co-founder &
Vice President
Redefining what modern strength looks and feels like.
We believe strength should be made accessible to everyone. It should simply require the willingness to begin.
WeGym builds high-performance equipment with best-in-class materials and patented designs. Every WeGym product is engineered for real homes, everyday routines, and anyone looking to take fitness up a notch, from first-time lifters to seasoned professionals.
Here, everybody is welcome. Every pace is celebrated. And every small win counts.
We built the brand we always wished existed.
Let’s face it: strength equipment was not made for women.
For decades, strength equipment was designed for one type of athlete and one type of environment: loud gyms, heavy metal, and an intimidating culture that kept many people out.
We saw a gap and the people who wanted to move but didn’t feel seen.
From beginners to the busy professionals to the parents with five minutes between naps – WeGym was created for every person and every lifestyle.
We believe strength looks different on everyone and that’s exactly why we build equipment that meets you where you are, and helps you go where you want to be.
A Note From Our Founders
We’re often asked: Why WeGym? Why this brand? Why now?
The truth is, we wanted fitness to be a space where everyone could belong. We envisioned training without judgment, growth without comparison, and a clear path for people to start or elevate their fitness journey.
This vision of fitness was not readily available to most people, so we built it.
Community. Connection. Support.
These aren’t marketing words for us. They’re the foundation of every weight, every workout, and every decision that we make.
WeGym is a space where there are no barriers, no competitors, no complexities. Wherever you are in your life, we’ll meet you there. It is not about how you look, but how you show up. We believe there’s a lot more work to be done and we’re just getting started.
Our Story: Where Performance Meets Human-Centered Design
In 2023, product developer Cammi Yang met brand strategist Kameron Kicklighter in a New York City coffee shop. Both were frustrated with the same thing: strength equipment wasn’t built for the way people actually live and train today.
Together, they reimagined the category from the ground up.
- Equipment built with best-in-class materials and patented, innovative product designs
- Stylish workout equipment that is stable, quiet, and safe in any environment
- A look and feel that belonged in real homes, not just gyms
- A philosophy centered around accessibility without watering down performance
The result? Products that don’t just work beautifully, they invite people to move.
Within a year, WeGym launched its soft kettlebells and ultra-grippy yoga mats, designed for busy professionals, families, and tight spaces.
Then came the viral rise of SafeGrip™ Dumbbells, celebrated for their soft-touch feel, anti-roll shape, and modern silhouettes. Featured by Harper’s Bazaar, Glamour, CNN and embraced by thousands of everyday users, they set a new bar for what home strength equipment could be.
Today, with an expanding product line and the WeGym Studio App, the mission continues:
to create the world’s most supportive, high-performance strength ecosystem, for everybody, everywhere.